For Safilo, an Italian distributor of designer dioptric and sunglasses from world-renowned brands such as Dior, Moschino, Bobby Brown, and Max Mara, we regularly organise brand presentations at fairs, sales promotion campaigns, and launches of new brands and products. Both in Slovakia and the Czech Republic. The Fendi Eyewear Collection event was a creative way of introducing a new collection of sunglasses to the public. The hundred-spired Prague was an ideal place for such a launch and offered guaranteed attention and glamour.