Ceremonial opening of BASF production hall
sales promotion with SMART data analytics Client: BASF
On the occasion of opening a new BASF hall, we won an international tender for event agencies by presenting a three-format transnational event. In just one day, the event met all expectations, so we could repeat a similar format in the neighboring Poland. The new hall was introduced in three phases to three different target groups, i.e. journalists, government representatives, and – in a varied evening programme – to the project partners. In addition to producing the events, we were in charge of the complete guest logistics, including transfer and accommodation.